
Joseph Jaffe, Co-Founder & CEO
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC. In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Gina Waldhorn, Co- Founder & COO
Gina Waldhorn co-founded Evol8tion in 2011 with the vision of solving business challenges with technology solutions. Evol8tion builds a bridge between the worlds of Madison Avenue and Mountain View by connecting early stage startups with leading brands for pilot programs, acceleration, and investment. Gina founded Evol8tion and became Chief Operating Officer after having spent 7 years driving innovation in digital strategy and communications planning for global clients including Procter & Gamble, Unilever, and UPS at agencies Carat and GroupM. An obsessive problem solver, Gina has stewarded industry-leading advancements in streaming video standardization, and taken home a Young Cannes Lion Award. She achieved a Master of Arts in Global Marketing from Emerson College in Boston, and is an active member of the NYC tech scene, mentoring and speaking to startups on monetization strategies, and capturing the intersection of technology and brands on the blog MadisonAvenueandMountainView.com. Gina lives in Brooklyn New York, where she also runs her t-shirt company, Timely Tees (launching this Spring).

